At Laurie Rowe & Company (LRC) we specialize in destination PR and media relations with strategic programs of work that produce targeted, quality earned media results for our clients. Our team includes experienced destination marketers (DMOs) who know working with travel media is one of the most powerful tools you can use, for a limited investment, to bring awareness to your destination. We pack a powerful punch by coupling a proven media relations strategy with our philosophy that most destinations, even those with limited budgets, have a special character, local treasures and a unique story to tell. LRC’s expert PR services and long-standing relationships with key travel editors, writers and online specialists mean our media relations are second to none, equaling positive results for you.
All Inclusive
LRC specializes in all-inclusive PR and Media Relations services with no hourly billing. Every public relations program or special project is created with a timeline and deliverables and includes media monitoring and reporting.
Unique Expertise
All LRC clients receive the benefit of experienced, senior-level tourism professionals who have experience as destination marketers (DMOs), focused on their particular areas of expertise.
Earned Media Focus
Earned media is media that is not paid for or owned by an organization. It is an objective, third-party opinion which carries more credibility than paid advertising. LRC works with freelance journalists, key editors and online specialists to produce phenomenal results for client destinations across a range of platforms.
LRC brings to its clients:
- Affordable, all-inclusive programs. No hourly billing or unexpected add-ons.
- Unmatched exposure through the online Travel Media Press Room.
- A concentration on earned media, as opposed to owned or paid. Stories are published on objective, third-party media outlets.
- Experienced, senior-level tourism professionals, focused on their particular areas of expertise.
- Results driven and relationship oriented, LRC often serves as advisors to clients as well as offering a proven, multi-layered mix of:
- Online presence in the Travel Media Press Room
- Travel media focused targeted PR campaigns
- Custom story pitching and distribution
- Expert media vetting
- Curated media visits
- Memberships in professional associations
- Ongoing media monitoring and reporting
For over 14yrs, Laurie Rowe Communications has been an extension of our team. The LRC team has immersed themselves so much into our community they have the ability to tell our story better than we can sometimes. The teams creative nature and constant responsiveness has garnered Albany millions of dollars annually in earned media stories. Our ROI from LRC never has to be explained to our stakeholders, their services and dedication to Albany is priceless.
Rashelle Beasley Minix, LEC, TMP
Executive Director, Albany Convention and Visitors Bureau
Contact information
With the LRC team behind you, it’s like having a full-time, experienced PR department on staff—but even better. We work with the media every single day. From writing and pitching story ideas to arranging press visits to tracking and reporting results, every plan is targeted and strategic for maximum results and return on your investment.
Contact LRC to see your stories published in magazines, newspapers, blogs, digital media and more!
770-402-0879 | Email
