All LRC public relations programs begin with a process to determine client goals and target demographic and geographic markets. The result is a plan that matches those priorities with targeted journalists and media outlets to produce phenomenal results.
Since 2006, LRC has been generating positive publicity for destinations in the Southeast, increasing awareness of client destinations in regional and national markets and converting readers and viewers to visitors. LRC’s public relations team combines our proprietary system, years of experience and research tools that garner our clients billions of targeted media impressions per year. Gone are the days of long, traditional press releases. It’s imperative to capture the attention of the media within seconds of receiving your pitch. LRC has perfected the craft of the short pitch and it pays off for our clients, every day. Short, succinct messaging makes it easy for the media to cut and paste, increasing chances of publication. Most importantly, our pitches inspire hundreds of journalists and bloggers to tell the stories of our clients, in digital and print magazines and newspapers; in blogs and on social media, that inspire their readership to travel. Savvy digital travel influencers and bloggers know what’s trending and we are there to provide them with that time-sensitive story. LRC’s Director of Public Relations Katie Reeder oversees all facets of public relations and the Travel Media Press Room.
Standard services also include:
- Develop, host and manage a custom digital press room on the Travel Media Press Room
- Distribute public relations campaigns to curated lists and through one-to-one pitching
- Provide exposure through Travel Media Press Room newsletter
- Seek out and answer media queries
- Provide media monitoring and reporting
