LRC media relations is a benchmark of excellence in the travel media public relations industry. Our expert media relations strategy uses a combination of knowledge, receptivity, communication and program implementation as we work closely with both media and our clients. Listening to media requests and being aware of the needs of both our clients and the journalists has helped to forge hundreds of trusted relationships between the LRC team, media and our client destinations.

To maintain that trust and level of professionalism, our experienced PR professionals work side-by-side with clients in media interactions. As a result, clients reap the rewards of our more than 70 cumulative years of experience in working with travel and lifestyle media. LRC’s extensive distribution network utilizes mega research tools, that otherwise might not be affordable or accessible to our clients, to seek out and vet media outlets and credentialed journalists.

LRC’s Director of Media Relations Ruth Sykes is the experienced professional who oversees all facets of media relations and press visits.

LRC clients can expect:

• High standards of vetting inquiring journalists, bloggers and media outlets.
• Valuable benefits from both LRC’s long-standing relationships and constant new interactions to attract traditional media outlets, digital publications and travel and lifestyle blogs to client destinations.
• Small group visits – 3 to 4 journalists is the norm.
• A hands-on team, attending to clients or journalists needs before, during or after a trip.
• LRC/client collaboration to determine the most compelling itineraries.
• Ongoing exposure through the Travel Media Press Room, a valuable tool for sharing with journalists prior to press visits and offering follow up information day in and day out.
• More media opportunities because of LRC’s relationships with journalists through membership in the Society of American Travel Writers (SATW) and our management of the STS Domestic Showcase Media Marketplace